Concept to Launch in 1 month — ECON Esports Platform

Using EIG’s existing proprietary tech stack, B&M’s esports brand ECON launches a dedicated tournament platform connecting brands with the esports community in under a month

  • Esports Innovation Group (EIG) worked closely with ECON bringing concept, to reality
  • Using EIG’s proprietary tech stack, ECON’s tournament platform launched in 1 month
  • Led by Ex-Pro Footballer, Patrick Schönfeld ECON’s Chief Product Officer
  • SAILUN and SONAX first brands to connect with gamers through ECON

At the start of the year (4th January 2022), we announced our partnership with ECON, a joint venture between Esports Innovation Group (EIG) and B&M Marketing. They shared a common vision with us of developing grassroots and providing gamers with a solid foundation to kickstart their esports career in the DACH region. was to be the central hub for a community of gamers with aspirations of becoming icons in esports, giving them a home, and choosing ECON to be ‘The Heart of Esports’.

Patrick Schönfeld, Chief Product Officer (CPO) of ECON shared, “We wanted to have a place for gamers to be able to make friends, form teams, and compete. It was important to us to give them a place they could rely on and come back to. We had many ideas! EIG helped guide us on the key features to be rolled out in the first phase. Once this was decided, the speed at which we were able to get the platform up and running was phenomenal.”

Patrick Schönfeld, a former professional football player, is responsible for all products and strategic operations of the newly founded esports agency. This includes the tournament platform as well as the ECON Esports Academy, which has been teased on the platform.

The ECON Academy is a 360° coaching program for young talents from Esports. The combination of social responsibility, authenticity, quality, and reach sets the Academy apart from all other existing programs.

Within the Academy program, participants not only learn about important topics such as fitness, personal development, and nutrition in the workshops but also how to put them into practice.

There are many features we plan on rolling out onto the ECON platform such as the ECON Esports Academy and more. In the meantime, we will be listening closely to the gamers and actively collecting feedback to continuously improve


About EIG

EIG is a SaaS provider and venture corporation, dedicated to helping businesses thrive amongst gamers. With its proprietary technology, industry experts, and strategic partnerships, EIG offers a range of Esports as a Service (EaaS) products and services to help businesses deliver the best possible experiences for gamers everywhere. Headquartered in Switzerland with offices in Europe, Asia and the US, EIG is at the forefront of Gamer-centric technology. — “EIG is on a mission to inspire an entire industry as the architects of active digital entertainment technology.”


EIG Channels: Website | LinkedIn | Medium

About ECON

ECON is an Esports service provider that combines consulting, brokerage, expertise, implementation, outreach, and market research in a unique combination of network, media house and technology. Software as a service, business solutions, or white label solutions are just a part of the product portfolio. As a flagship, the website will be a tournament platform for the grassroots. Born out of the Esports unit of B&M Marketing, this background enables unique collaborations and extraordinary support for the community.

ECON Channels: Website | LinkedIn | Discord | Instagram | YouTube | Twitch | TikTok

About Patrick

Patrick Schönfeld most recently worked for B&M Marketing as Senior Manager Sports and Esports since September 2021. Before that, the 32-year-old had already successfully completed a six-month trainee program at the marketing agency of the Axel Springer publishing house after the end of his active soccer career. In his active career, the Nuremberg native played more than 150 games in the 2nd Bundesliga and 83 in the 3rd Liga, most recently with SV Wehen Wiesbaden.


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