EIG x 10N8E | Taking West African esports to the next level

Esports Innovation Group (EIG) and 10N8E enters exclusive partnership to supercharge esports growth in West Africa

  • EIG esports technology & infrastructure specialists, enter exclusive partnership with 10N8E
  • 10N8E is the fastest-growing esports organisation in West Africa
  • EIG to develop purpose-built esports digital platform for 10N8E
  • Together, this exclusive partnership aims to bring international esports standards to the region

Similar to the rest of the world, COVID19 saw a steep increase in the number of gamers in West Africa. With the rise of accessibility to the internet and online games through mobile phones, countries in Africa have a unique advantage. Whilst many other regions especially in the developed world are experiencing an aging population, the continent of Africa has a young average demographic with an expected population increase of 50% between those aged 1 to 24 years old by 2050. 

In Nigeria alone, there is a grand number of 13 million gamers, and in Ghana, 16 million gamers. This presents an exciting opportunity for the growth of esports in the region. 

Esports Innovation Group (EIG) — Business solutions, Esports as a Service

Esports Innovation Group (EIG) has had the opportunity to work with clients & partners to help build esports with a focus on grassroots. Fueled by EIG’s cutting edge technology & ecosystem of industry experts, we have helped organisations increase their operational efficiencies as well as expand their monetisation opportunities. 

We are pleased to announce our exclusive partnership with 10N8E for the West African region. 

“The efforts of 10N8E have been fundamental to the growth & success of esports in the region. They have nurtured strong communities across multiple games and built strong esports brands. With our help at EIG, 10N8E will be able to unlock their full potential. As a first step, West African gamers will have an esports platform to gather, have fun & build a career playing the games they love.” said Michael Broda, Cofounder & CEO of EIG.

10N8E is an esports organization focused on bringing global competitive gaming, content and communities to the West African region. Its tournament arm, focused on bringing top quality and professional esports tournaments, currently has four (4) major communities - PUBG Mobile (PUBGM), Call of Duty Mobile (CODM), Mobile Legends Bang Bang (MLBB) and Free Fire (FF). 10N8E owns the Nigeria Pro League (NPL) brand, the most recognized esports tournament in West Africa for the PUBG Mobile community. In 2022, 10N8E NPL season 5 will be the first tournament to run in a league and final round format spanning a period of 6 months. Its DECA Cup series for CODM, Free Fire and Mobile Legends is also widely recognized.

On its content arm, 10N8E‘s YouTube channel is one of the leading gaming channels in the region focused not just on live streams but also content of top players streaming and competing against fans.. Which brings us to 10N8E’s third arm focused on talent management, empowering the community to develop skills and careers in the games industry. Our joint venture will open up yet another opportunity to set sights on building the region’s top talent for YouTube, unlocking its full potential with the help of EIG’s tech solutions.


“10N8E is focused on raising the bar in West Africa and by partnering with Esports Innovation Group (EIG), we are bringing the best in class to the continent. Our partnership is focused on improving the quality of esports engagement, increasing the number of supported publishers and most importantly expanding the esports audience to capture more Africans”, said Fowowe Onigbanjo, Chief Gaming Officer, 10N8E


About EIG

EIG is a SaaS provider and venture corporation, dedicated to helping businesses thrive amongst gamers. With its proprietary technology, industry experts, and strategic partnerships, EIG offers a range of Esports as a Service (EaaS) products and services to help businesses deliver the best possible experiences for gamers everywhere. Headquartered in Switzerland with offices in Europe, Asia and the US, EIG is at the forefront of Gamer-centric technology. — “EIG is on a mission to inspire an entire industry as the architects of active digital entertainment technology.”


EIG Channels: Website | LinkedIn | Medium

About 10N8E

10N8E is building the largest tournament, content and talent management esports brand in West Africa for video games and esports fans to connect, create, compete and engage worldwide. Combining the elements of its three core pillars; Tournament, Media and Talent, 10N8E provides a unique opportunity and integrated approach to reach and connect with its coveted GenZ and Millennial audience.

10N8E Channels: Website | YouTube | Instagram | Twitter


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